Haven’t migrated to GA4 yet? Time is running out. Upgrade GA4 For Free
The Commerce Shop develops world-class eCommerce websites that enable our clients to meet their business goals.
We strive to engage customers throughout their shopping journey and build successful online brand experiences.
We have stayed true to our core strengths that keep our customers happy by driving more traffic to their site.
Our handpicked section of work for you
Rich insights, best practices from thought leaders & experts
We write about eCommerce trends and insights here
Have a look at our handcrafted visual presentation
Sharing our in-depth and insightful white papers
A guide to improve your eCommerce strategies
A rundown of all the exciting events we host and attend
Try our FREE Audit Tools: SEO, UX, CRO & Marketing Audit
Posted by: Rohini Subramanian
In this article, we’ll cover everything about the Magento eCommerce platform and Magento development. You’ll also be equipped with tips and resources to build a successful online store.
So, let’s get started.
The software application that enables the two parties – seller & buyer – to play their roles is called an eCommerce platform.
In simpler terms, it is an application that allows the sellers to display, promote and sell their products, as well as the buyers to search, discover, shop, and checkout.
The 4 most popular eCommerce platforms are
Magento is one of the leading eCommerce platforms across the globe with a $100 Billion gross merchandise value. Reports state that more than 250,000 active eCommerce stores are running on Magento as of June 2021 and Magento owns more than 12% of the total eCommerce stores.
With its limitless built-in features, flexibility, and personalization options Magento is turning out to be the most preferred platform by eCommerce businesses.
Other added benefits of using Magento are:
Magento was officially started in 2007. In the first years of existence, the platform won the “Best of Open Source Software Awards” and “SourceForge Community Choice Awards” several times.
In May 2018 it was announced that Adobe would acquire Magento to integrate it with the Adobe Experience Cloud, the Enterprise CMS platform. The acquisition was finalized on June 19.
Magento offers two distinct platforms:
Magento Open Source (Magento Community Edition):
Magento Open Source is an open-source eCommerce platform in which Magento developers can implement the core files, and extend functionalities by including new plug-in modules.
The first public beta version was released in 2007. Today it has been improved, developed, and customized to offer a complete basic eCommerce platform for free.
Magento Commerce / Adobe Commerce
Magento Commerce is a platform-as-a-service for eCommerce. Magento Commerce was rebranded to Adobe Commerce to integrate the acquired Magento’s teams – sales, marketing, and product – within the Adobe Experience Cloud business unit.
Magento Commerce (On-Premises)
Magento Commerce (On-Premises) or Magento Enterprise Edition is an enhanced version of Magento Open Source and holds the same core files.
It is designed to cater to large businesses that need constant technical assistance with installation, configuration, usage, and troubleshooting. Magento Enterprise Edition has many advanced features and functions compared to the free Open Source version.
Magento Solution Partners are development agencies that specialize in eCommerce delivery. These solution partners have extensive knowledge and experience in the implementation, maintenance, and upgradation of Magento eCommerce websites.
Magento Solution partners also offer customized solutions and extensions developed by them to enhance the experience of the Magento Commerce platform.
Magento Technology Partners are partner organizations that help merchants and eCommerce business owners improve their websites.
They offer services under more than 20 categories which include,
Depending on the size of your eCommerce store and the number of products, the need for expert assistance and guidance increases. Having an expert Magento development partner by your side can leverage your growth.
When compared to other eCommerce platforms Magento meets almost all requirements of different types of businesses. Be it a small or large store with minimal products or large inventories, Magento is the best eCommerce platform.
Every online business has its own set of business interests. When you look at them you’ll get a quick idea of what functionalities your business needs. Based on that you can compare Magento with other platforms to pick the best.
Further, you can classify the Magento competitors broadly into 2 categories.
Competitors for Magento Open Source
Competitors for Magento Enterprise edition
Magento 2 is the latest version of Magento. It has numerous new and improved features, functionalities, and developer tools compared to Magento 1. Magento 2’s architecture is quite different from all its previous versions.
After the release of Magento 2, Magento stopped its support for Magento 1. This has made the migration of stores from Magento 1 to Magento 2 the need of the hour.
Be it Magento 1 or Magento 2 versions, Magento always sees that it caters to all three levels of businesses – small business, mid-market, and enterprise.
Over the years Magento has evolved. Its latest release Magento 2 has some exceptional features to stand out from the crowd. The features and functionalities are specifically introduced to boost user experience, improve usability, and leverage the scalability of the eCommerce store.
Using these eCommerce stores can make attain their sales and revenue goals on a shorter timeline. Few features to mention,
For more details on Magento 2 features and how it can help your business, Check out
Magento eCommerce platform addresses all the unique needs of B2B businesses. You can seamlessly manage accounts, it is easy to set up and integrate with all ERP and CRM solutions of the business.
Other reasons why Magento is the best eCommerce platform are,
All in one platform:
Magento being the leading eCommerce platform no wonder there are so many companies offering Magento development services.
But not many of them are truly experts in Magento. Thus, as a business owner, you need to be cautious of the possible pitfalls.
Thus, to give you a heads up here are the 5 most common mistakes that happen during Magento development.
To learn how to avoid the common mistakes happen during magento development
If you own a website then use Google Analytics is a must. Google Analytics was developed to understand a website’s traffic and use it in favor. By integrating Google Analytics with your Magento 2 store you get an opportunity to optimize your website’s growth, performance, and reach.
By tracking the traffic to your website you can manage your products better and make your customers spend more time on your website. Google Analytics covers everything you need when it comes to traffic tracking.
For step-by-step guidance to integrate Google Analytics with your Magento store.
Below is the list of practices to maximize the safety and security of your Magento eCommerce store.
The task of Migration may be simple or complex depending on the size of the store, data, categories, integration, etc. Based on the process the steps for migration can vary from time to time. However, here are 5 crucial steps that you can’t miss for a successful migration.
Again, these are the basic steps in the process. There might be a few issues or unexpected errors to resolve while migration. In accordance with that, the steps may be altered.
Magento migration can cost somewhere from $5000 to $50000 depending on the number of transfer hours, functionalities, customization, complexity, and more.
The major part of costs includes
To get a more detailed idea of Magento migration and cost, Read more
In conclusion, Magento is a great eCommerce platform for all small, mid-level, and enterprise eCommerce stores.
Building your new Magento store or upgrading the existing one, Magento 2 is the best option.
If you need any help with creating a Magento store, its migration, integration, or if you’re looking for an expert consultation, our experts are always here to help you.
TheCommerceShop offers end-to-end Magento services under one roof. If you have any questions feel free to Contact us – we’re happy to answer them!