eCommerce trends are catching up in the US ever since the COVID 19 breakout. People preferred staying indoors and purchasing products and services online to avoid coming in contact during tough times. On the brighter side, it has created the dire need for businesses of all sizes to go online whether they like it or not. If you wish to survive this tide, you need to attract new customers, retain the existing customers, and continually boost your revenue.
With many competitors trying to grab their market share, you need to go more advanced to stay afloat. eCommerce integration will help you optimize processes, reduce costs, and bottlenecks to globally scale your brand.
If you are wondering, what’s unique about eCommerce integrations?
An integration bridges the gap between the front-end of a website and back-end system to collate processes, store everything in one place, and deliver the best to end-users. eCommerce businesses have understood the essentiality of its need, but integrating everything is not easy. Setting it up and running without any hiccups is the key to unbeatable success.
To attain the best integration and outcome, it needs reviewing your eCommerce architecture in these four aspects, and they are:
Pick the platform that is compatible with your existing system and new software applications. Data loss is often reported due to incompatibility issues that arise between different software applications. For example, suppose your eCommerce platform is not compatible with ERP or accounting systems. It is not possible to give your customers up-to-date information when they visit the e-store.
Any new item inducted in the back-end needs to appear on the front-end of your eCommerce store and vice-versa. When it does, then you can rest assured that the Data Synchronization has gone well. Data synchronization is crucial to succeeding in an eCommerce business. Therefore, integrating an eCommerce platform with your existing business systems must be a consistent flow of information.
Data is stored in different formats on different systems, namely Order System, ERP, CRM, and Warehouse. The size of the data may vary depending upon the updation frequency and other factors. Data Centralization is the best solution to such arising needs; all changes will immediately reflect in the master data. When viewed from various departments, it would all be the same. On the other hand, this reduces the cost and time in getting data from multiple sources. Also, with real-time data available in one centralized database system, essential decisions become much more straightforward.