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Mobile-first approach to online shopping is fast catching up, and voice search makes it even easier to find and buy a product in the digital space. Usage of voice search apps have become popular in the recent years. With Google and Android apps, 20% of all search queries are through voice search.
Voice search is entirely ‘hands-free’ which means if the customers’ hands are busy (say, cooking), they can still access the eCommerce site and search or explore products. Smart speakers like Amazon Echo, allows customers to place orders simply taking their voice command as input. This adds to the customers’ convenience and enhances their shopping experience to a large extent.
Voice search is quicker than typing. On an average, a customer can speak more words than type. Also, customers who don’t like typing on the mobile phone will find it comfortable using voice search. Accuracy and efficiency of voice recognition have also improved in search engines like Google. Digital assistants like Apple Siri and Amazon Alexa encourage customers to use voice search.
Search algorithm has evolved from keyboard inputs to voice commands. To be able to adapt to this changing search habits, we need a well-planned voice search strategy for eCommerce. Enjoy a competitive edge and enhance customer experience by adapting voice searches.
The Commerce Shop is here to help you make your eCommerce websites, voice-search-friendly.
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