These numbers are a big deal, reflecting millions of dollars of potential sales lost. But what can be done? The answer is simple: Conversion Rate Optimization.
What do we mean by “conversion rate?” Simply this:
CONVERSION RATE = TOTAL ORDERS /SITE VISITORS * 100
Anything done to increase the conversion rate is formally known as Conversion Rate Optimization (CRO).
Often, minute changes that can increase your conversion rate are overlooked. It’s essential to stop and study those missing touch points that turn your site’s visitors into customers.
To help, there are several Magento conversion rate optimization tools to assist with analytics, surveys, product page/navigation optimization, page/site load testing, search engine optimization, improving customer support, personalization marketing and much more – All of which can increase your CRO.
Keeping this in mind, we’ve split the scope for conversion rate optimization into 5 sections and created a handy infographic to help. Here we go!