Post-election trauma was expected to dampen the holiday sales as most retailers were worried that consumers would be emotionally hungover from the elections. However, the recent Thanksgiving, Black Friday and Cyber Monday sales news have turned out to be quite unexpected and shocking.
Thanksgiving saw a huge soar in mobile shopping where it recorded $771 million revenue. Most retailers like Amazon, Walmart and Target said that mobile drew almost 60-70% traffic on Thanksgiving.
Although Cyber Monday mobile sales didn’t break through Black Friday, a total of $2.2 billion ($1.13 billion on Black Friday and $1.07 billion on Cyber Monday) revenue was generated over mobile. This has become the highest mobile sales ever over a weekend which stresses on the importance of featuring responsive/mobile friendly online stores. More than 50% of sales on Cyber Monday was on mobile devices.
Although mobile sales drew high traffic and revenue, smartphones saw a lesser conversion rate of 1.9% than desktops and mobiles. While driving the necessary traffic is highly important, retailers must understand the fact that only when you optimize your website with the right conversion optimization mechanisms, will help you convert potential consumers.
With that said, the holiday season has only begun and we have more than a month to witness the sales surge and other updates.
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