August 17, 2017
If you are a medium to large retail store looking to sell your merchandise online, you should be familiar with Magento and Demandware. Both platforms are packed with features that help build a robust eCommerce solution. If you have questions about the two platforms, read more to understand and decide which platform best suits your business needs for maximum ROI.
Some of the biggest brands across the world use both, Magento and Commerce Cloud, to power their eCommerce initiatives. Adidas, Puma, Crocs, Converse and other global brands have their omni-channel presence through Commerce Cloud, while Nike, Mothercare, Canon, Burger King, etc. are other big brands to choose Magento to fuel their eCommerce initiatives.
The eCommerce platform you choose plays a major role in framing your eCommerce process. Technically, both platforms have the capability to fuel all your eCommerce digital marketing and omni-channel sales initiatives. Keep reading to review a comparison between the two platforms to help make your platform choice a little bit easier.
Salesforce Commerce Cloud makes eCommerce easy by simplifying your selling process. With Salesforce Commerce Cloud, your online store is hosted in their cloud to provide fast and secured eCommerce experience. You have all the features, built-in, to market and sell products. Commerce Cloud features include:
Focused Omni-Channel Solutions: The ecosystem of Salesforce Commerce Cloud lies in providing omni-channel solutionsfor brands. This makes it the go-to options for brands that utilize both global eCommerce, as well as,brick and mortar stores.
Integrated Marketing And Analytics Tools: Commerce Cloud lets you personalize your marketing experience to reach out to shoppers with the right message at the right time for maximum ROI. You will also get access to analytics to further improve the quality of your customers’ retail experiences.
Flexible Option For Shoppers: Salesforce Commerce Cloud provides various features for shoppers enabling them to buy and return products anywhere. Shoppers also have the option to pay online and pick up in store. These features help provide shoppers with various options to simply their buying and return process.
Provide In-Store Shopping Experience: Store assistants can provide a better shopping experience with intelligent tools to showcase merchandise that customers prefer through mobile apps.
Mangento is the leading eCommerce platform preferred by most small to mid level eCommerce stores worldwide. With Magento Commerce, you have the option to self host your online store or opt for Cloud hosting to make your eCommerce store perform faster.
A Rich Marketplace: Don’t get locked in with the limited tools that offers standard features. The Magento marketplace is filled with extensions that offers a wide range of tools to help you market effectively and provide an excellent customer experience.
Easy Access To Data: Magento Commerce lets you access actionable data which helps you frame better eCommerce processes designed to enrich the customer experience. Take advantage of Magento Business Intelligence and access complete data that lets you identify your top customers, best performing products and promotional campaigns.
Flexible Hosting Option: Self host your eCommerce store o use Magento Cloud to run a seamless eCommerce experience. Magento is the perfect platform offering a customizable eCommerce solution to all store owners ranging from SMBs to the enterprise sectors.
Mobile Solution: Magento also offers a Magento Mobile Software Development Kit which is easy to use and will let you create mobile applications for your online store. The SDK is armed with its own API and a library of resources to help build your very own eCommerce mobile app.
Scalable Flexible Online Store: Magento is a powerful open source eCommerce platform with the ability to build a flexible eCommerce store. Design your online space that is in sync with your brand to create a robust eCommerce experience.
Innovative Management Tools: Magento focuses on simplifying the online retail solution. They have intelligent tools that monitor the customer return process, as well as, shipping calculation, etc. to automate the complete eCommerce process.
Salesforce Commerce Cloud and Magento Commerce let you build comprehensive global eCommerce solutions with personalized marketing analytics tools needed to understand your audience better.The truth is, not all retail stores need the features that Salesforce Commerce Cloud force you to utilize. Magento lets you pick and choose only the necessary tools needed to build a robust eCommerce process that best suits your need and revenue model.
The Cost It Takes To Build A Magento Commerce Store And Salesforce Commerce Cloud Store:
|Magento Commerce||Salesforce Commerce|
|Licensing Fees||Starts from $18,000||Starts from $200,000|
|Development Cost||$100,000 – $200,000||$250,000 to $600,000|
|Does The Platform Takes A Percentage From Your Sales||No||Yes|
|Suitable For eCommerce Store With Annual Sales Of:||$100,000 and above||$20 million and $500 million|
Salesforce Commerce Cloud has its benefits. But, if you are looking for an online platform that provides all the functionality needed and customized to refine your eCommerce process, Magento is the right choice.