5 Marketing Troubles in Retail eCommerce and Instant Solutions for it
With thousands of eCommerce sites being created every day, data show that there are around 12-24 million eCommerce sites across the world.
Now that’s the market you’re competing with.
However, it’s been estimated that by 2040 95% of purchases will happen through eCommerce and it’s the future of retail. So, there would be no limit to your growth if everything falls right.
When we say “everything” – it includes all aspects of your business – And, Marketing is one inevitable part of it.
Thus, in this blog, we’ve exposed 5 major marketing troubles that are stopping you from standing out from the crowd and instant solutions to tackle them.
So, let’s get started.
1. AWARENESS AND DISCOVERABILITY
To create awareness about your brand, first, you should “know where you stand. With fierce competitors out there, being found is a bigger challenge than it is.
So, figure out what you would call “brand awareness” first and how you plan to measure it. Is it through engagement metrics such as likes, shares, and comments or the traffic to your website, or the impression about you among the customers?
Craft blogs on other sites about your brand.
Increase your brand’s organic social media presence.
Talk or start a podcast.
Conduct events or promotional campaigns.
Offer discounts and freebies.
Take advantage of native advertising.
Run ads on Facebook and Instagram.
2. LOW ENGAGEMENT ON SOCIAL MEDIA
It is not just you, but a whole lot of businesses are competing for customers’ attention. To stand out from this you need to keep up the party running – welcome the crowd, treat them special and engage them with interesting conversations. Remember, eCommerce stores with a good social media presence get 32% more sales.
Understand your audience.
Talk about things beyond your brand.
Create a conversation through Q/A and polls.
Post frequently and consistently.
Check what your competitors are doing.
Think out of the feed! Come up with something new.
3. DEMAND FOR FRESH CONTENT
Brewing fresh content every other day can be challenging. We know, marketing never feels enough.
But this is where you get the opportunity to speak beyond your brand. With tons of digital channels available there is a possibility to create endless content.
Do market research.
Explore multiple channels to create many touchpoints.
Publish a variety of contents – Posts, videos, infographics, blogs.
Address the evolving pain points of your customers.
4. HIGH RETURN RATES
In most cases, it’s a moment of hesitation that stops sales from happening – “What if it’s damaged?” or “What if it’s not as great as it looks?”. Only a good return policy can give you an edge over this. However, handling returns can be tormenting as it incurs a loss of sales and unnecessary shipping costs.
Display authentic images of the product.
Have a clear and transparent return policy page on your site.
Draft precise “Terms and Conditions” for the product to be returned.
Provide step-by-step instructions on how to return the product.