How migrating from Magento 1 to Magento 2 gives a good competitive advantage for your online store
There are several platforms for developing online stores, but Magento Community Edition, also referred to as Magento CE, is the most preferred free version out there. It is an open-source technology that provides online merchants with unparalleled versatility and control over the content, look, and functionality of an e-commerce store. Even though it was launched 12 years ago (2008), it’s growth is unprecedented and records approximately over 4 billion downloads.
Why you should migrate from M1 to Magento 2
The company sources previously had plans to sunset Magento 1 in November month of 2018. But, due to some reasons, it was extended, and now it is confirmed that support will end in June 2020, meaning it’s the end of life for M1.
Even though the company sources announced the release of Magento 2 in 2010, it got rescheduled to 2011, and the beta version released only in July 2015. Now, over 200,000 online retailers utilize it. Magento 2 is the future, as all the services will come to a halt on the said date for Magento 1.
Magneto 2 packs a wide range of flexible tools that include most of the exceptional marketing, SEO, and catalog-management requirements like never before. Online merchants, who are familiar with previous versions of Magento, also know its ease of use and other beneficial specialties. Magento 2 is a step-up of the same at a whole new level, forming the most user-friendly and scalable eCommerce environment yet.
Integrates Modern Technology
Overall performance has always been one of the matters of concern for store owners on Magento 1. Here is how the issues have been addressed on the latest platform.
Store owners need not install a third party’s module on the server to use Magento 2.
Magento 2 supports the latest PHP 5.5x to PHP7 versions of PHP, which helps enhance the speed.
In-built tools in Magento 2 help optimize images directly on the server, unlike M1, which needed to tune manually.
Responsive Admin Panel
The new Admin Panel of Magento 2 is responsive and has some fantastic improvements in comparison to Magento 1.
Store management, data researching, and moving from one screen to another in the admin panel is smooth and easy.
Along with images and description upload new products easily
Last Orders, Search Terms, Average Order, and Last Search Terms displayed on top helps keep track of the business
Add or remove the columns on the customer management or orders grid on your own. You no longer require the developer’s help.
Magento 2.x has content staging.
Quickly import product data.
“Data Migration Tool” allows fast transfer of Magento 1 data to Magento 2.
Search Engine Optimization and Security
Magento 2 outshines Magento 1 from the perspective of SEO and security.
Magento 2 has increased hashing algorithms for strengthening passwords.
Rich snippets on the catalog pages help top the search result on the search engines.
Improved Fronted Performance
The new Luma theme of Magento 2 is better than Magento 1 default theme.
Access the store via any device such as a mobile or desktop device.
Guest Checkout feature on the Admin Panel makes it easy for the users to navigate.
To view the main content, visitors won’t have to wait for the whole page to load.
Magento 2’s checkout process allows customers to create an account on the checkout success page. This new approach simplifies the registration process.
The M1 to Magento 2 Migration Process
The only way for your e-commerce business to succeed today is by providing your prospective clients with the best shopping experience. Hence, migrating your existing store to Magento 2 platform makes sense. M2 has the needed potential to enhance the level of customer satisfaction.
Plan Your Magento Project
The best way to get started is by evaluating your current store and listing all the features it has. Some of the development on your existing website may not be compatible with the Magento platform. To solve this issue, you may need some custom development to create a Magento-based solution from your current code.
Transferring the Existing Content
Integrating Back Office
Be it Customer Relationship Management (CRM) or Enterprise Resource Planning (ERP); it can be integrated on Magento 2 easily to increase your e-commerce business efficiency.
Re-building authority for your links from scratch will push your business back in its development. Hence, if your contemporary landing page URLs have an excellent rating with search engines, it’s prudent to keep them. So, you can migrate them to the new website too. But, you will need to check all the redirects and manage them to assure maximum efficiency.
Migrating Merchandising and Promotion Tools
These tools help drive more traffic to your website. They also help you in converting sales. Check the built-in marketing functionalities offered by Magento. They usually include but aren’t limited to:
Launch or transfer voucher codes and discounts to provide the clients with an opportunity to feel like they are making a bargain.
Let the content be dynamic, as it keeps the website appealing.
Think over whether you want to transfer your current banners or develop new ones. This helps in getting your website a new look, but you’ll have to update it at regular intervals.
Customer segmentation. There is a bulk of extensions for the Magento platform. You get to segment your customers to different groups to provide promotions and recommendation which fits each group separately.
Usually, there is no integrated tool for migrating all necessary data, and for this task, need the help of professional developers to resolve it.
The design part of the Magento platform has a module structure and can be effortlessly modified. So with the help of an experienced developer, you may transfer your existing design and add any new feature you may want.
Context-based personalization tools are the advantage of installing the Magento 2 platform. And re-platforming to Magento allows you to integrate a list of modern personalization systems easily.
Cost-effective Migration Process
For any online merchant, migrating from M 1 to Magento 2 may bite their budget plans in the fiscal. Since it is mandatory to complete the process this year, it is highly essential to get on to the right Magento agency. Besides, if you are looking to build a generic Magento website and it gets it up and running relatively quickly, then check this space for more details.
To attain desired results from migrating your e-commerce business to Magento 2, you will need to get a partner who will be not only an accomplished web developer capable of solving any migration problem. This agency and its team should also be well-versed in Magento in particular and have experience in setting up effective e-commerce platforms for multiple devices. We are one of the pioneers in M1 to M2 Migrations. If you have any questions regarding the Magento 1 to Magento 2 Migration, get in touch with us for a free consultation.