Our strategy experts formulate your eCommerce road map to success
What is your strategic ecommerce roadmap?
Your eCommerce Strategy should drive all of your marketing and development decisions for for your online assets. Of course everyone wants to maximize sales and profits but this objective is simply the desired outcome of your strategy. It is not a strategy in and of itself.
At The Commerce Shop, our eCommerce strategy experts work with you to define your unique eCommerce strategy. Once that is clear and agreed by all, we then develop your eCommerce marketing plans and turn these into drivers that guide all development and marketing costs.
Let’s look at how The Commerce Shop works with you to formulate your eCommerce roadmap to success? We begin by asking “customer & product” questions. Who are your ideal customers? We have to clearly define this. In many cases, your current customers may only be a small segment of your target audience and may not be representative of your ideal customer.
Obviously, we next have to understand your products, so we can answer, “How do your products create emotional triggers with your ideal customers? Now we can dig deeper. How do you want to represent your brand? How should it engage with your B2B and B2C customers? Next, we must understand your “market and website goals”.
What are all your eCommerce goals? Lower cost per acquisition, gathering customer data, reaching customer outside of your typical audience, educating your audience, leveraging social media, etc. What are the primary and secondary functionalities needed for your ecommerce channel?
How will you measure success and track your goals? Let’s define your KPIs. What is your budget for year 1, 2, & 3? So why should you contract The Commerce Shop eCommerce Strategy Experts?
Having trained subject matter experts work with you to develop your eCommerce strategy would make a world of difference. Without a deep understanding of subjects like:
eCommerce marketplaces and all their marketing services
Best practices in conversion rate optimization
Trends in online shopper behavior
Social media influencer practices
eCommerce marketing management, analytics, and maintenance
And so much more wisdom from our experience
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