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The reach and engagement, and other interactions, as well as the top-performing posts and their respective audiences, can all be compiled in a social media audit. You can then use this information to optimize your social media marketing strategies and boost your company’s ROI. There are more technical factors like Engagement Quality, Publishing metrics, Audience demographics, Referral traffic, Channel-specific metrics, and Bid Strategy that help you understand your account on a deeper level.

You should audit your social media account once every 15 days due to the ever-changing algorithms, strategy policies, and content policies. It will keep your account’s health in good condition.

Several fundamentals make up the bulk of any social media audit. There should be breakdowns showing things like who is viewing your content, what content is performing well, how well your ads are doing, and more. It is not recommended that you try to fix the problems that come forward in your Social Media Audit as you may need a social media expert to take care of all the technical errors in your Social Media audit.

It is recommended to check your account after 24 to 48 hours after you have fixed all errors. Once you have fixed the errors shown in the audit you should check your account’s engagement. Apart from that, you can check the ads campaigns, Page views, and Impressions.

Simply navigate to the Commerce Manager’s Account Health tab to view your account’s performance data. You may use the dashboard to monitor the performance of your Facebook and Instagram e-commerce pages. You can choose a time range to examine specific stats.

Ads can get rejected mostly based on creativity, ad copy, and sharing someone else’s URL to promote your ad campaigns. Another reason why your ads might get rejected is due to restricted categories or restrictive content & creatives.

There are different types of placements in the Meta Ads, including Feed, Stories/Reels, and search results.

Image dimensions must be at least 600*600 pixels on the smallest side.

It is suggested that images be no less than 1080 pixels in width and height. There are no size limitations at all.

Each Carousel Ad can have between two and ten cards.

1:1 or 16:9 is the ideal picture proportion.

Yes, because it will give more information about the reason we are initiating the sponsored ad to convey the message.

Select Page Quality from the More tab at the top of your Facebook page to see how well-maintained your page is. Then you can check to see if any quality concerns have been raised about your page.

Yes, we have the option to create a direct call campaign. Call advertising is a great way to get customers to call in and make appointments, inquire about products and services, or place orders. A call ad is an image or video that displays beside a “Call now” button. From your Facebook Page, you may make a very basic form of a call ad.