• By Serena George
  • October 27, 2022

  • 8 mins, 15 secs

Businesses have only two functions, Marketing, and Innovation. But here we are going to focus on Marketing, mainly Digital Marketing. If you don’t invest in Digital Marketing and eCommerce SEO services for your online store, it’s like building a store without informing anyone about it.

It’s not as simple as you might assume to succeed in digital marketing.

Terms like “viral content” and “engagement” receive much attention when discussing Digital Marketing.

Though it’s easy to zero in on these terms, the reality is that they don’t provide a whole picture of Digital Marketing. It’s important to remember that these concepts scratch the surface. This is where a free SEO Audit helps online stores to audit their performances and get a thorough understanding of how your website is performing.

Though it’s easy to zero in on these terms, the reality is that they don’t provide a whole picture of digital marketing. It’s important to remember that these concepts scratch the surface, I mean, really just the surface.

You won’t see accurately the digital marketing ROI (Return on Investment) is contributing to your company’s bottom line using these indicators.

If you want to know how each component of your digital marketing strategy influences your bottom line, you need data. Your digital marketing efforts must calculate your Return on Investment (ROI).

Return on investment (ROI) measurement is the only way to know if your marketing dollar is well spent.

Before getting straight into it, let’s first point down what we are going to discuss in the following article:

  • What is digital marketing ROI?
  • How to calculate ROI digital marketing?
  • Best Ways to Improve Your Digital Marketing ROI?

Now let’s get on with it.

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What is Digital Marketing ROI?

Return on investment (ROI) in digital marketing refers to the money gained or lost from a company’s digital marketing efforts.

Whether or whether your marketing efforts are yielding a positive ROI can be determined by this metric. You can consider your campaigns successful if they generate more revenue than they cost to run. It’s crucial to show the value of your digital marketing efforts since, without numbers, you’re flying blind.

By this, we mean that you won’t know what’s working and what isn’t if you don’t track the performance of your efforts over time. You can’t tell if you’re making good use of your digital marketing budget if you aren’t following your various efforts’ return on investment (ROI).

From a development perspective, measuring digital marketing return on investment is equally crucial.

When you figure out something isn’t working as well as you’d hoped, you can fix it. It is possible to examine these facets of your campaigns and try to enhance them. Finding out the Return on Investment (ROI) of various campaign components will help you make informed decisions for marketing.

Methods for Measuring Marketing Return on Investment

What all businesses want is to know their return on investment. Thus, our article makes ‘how to measure digital marketing ROI a MUST.

Even though there are many approaches to determining a marketing campaign’s return on investment (ROI), the fundamental formula utilized to comprehend the industry’s overall influence is quite simple:

Marketing Return on Investment = (Sales Growth – Marketing Expenses) / Marketing Expenses

It’s worth noting, though, that this formula presupposes marketing is responsible for any increase in sales. Marketers should include organic sales to get a more accurate picture of their effect and return on investment.

Marketing Return on Investment = (Sales Growth – Organic Sales Growth – Marketing Cost) / Marketing Expenditures

Knowing the total of your marketing’s return on investment (ROI) is crucial before effectively using marketing ROI calculations. Remember that the marketing team’s strategy and campaign efforts, and the general overhead associated with campaign implementation, can all affect how you define an actionable “return.” Now, let’s a look at some of the most important factors that should go into your marketing return on investment calculations:

Total Revenue: The sum of money made from a marketing campaign is a good indicator of the success of that campaign as a whole. Strategic media planning, budget allocation, and overall marketing impact are all improved by including total income when calculating marketing ROI.

Gross Profit: Accounting for gross profit allows marketers to evaluate the value of their marketing efforts in terms of the money they bring in compared to what it takes to make and ship their products or provide their services. Marketers can achieve this by including the following in their Return on Investment from Marketing formula: = (Total revenue – the cost of goods to deliver a product).

Net Profit: For a more in-depth look at how marketing efforts contribute to net profit, businesses can use the formula: = (Gross profit – additional expenses).

It’s crucial to clarify upfront how your team will account for profit/expenses and total ROI when measuring marketing ROI. You might want to think about adding the following:

  • Internal costs and maintenance fees
  • Commissions from Agencies
  • Ad placements
  • Creative

Customer lifetime value (CLV) is another metric used to determine ROI in marketing, and it provides insight into the worth of each customer’s relationship with a company. Using this technique, we may evaluate ROI throughout a customer’s lifetime. Marketers can use the following formula to accomplish this:

Value of customer = RR / (1 + RR)
(RR = Retention Rate)

Ways to boost your Digital Marketing ROI

Digital marketing ROI must be calculated like conventional marketing methods. Digital marketing ROI can be measured using a variety of indicators. Thus, knowing which ones to count and avoid is crucial.

Five creative strategies to boost digital marketing ROI:

1. Set Campaign Goals

You consider several aspects when setting company goals.

Some companies set “SMART” goals—Specific, Measurable, Achievable, Relevant, and Time-bound. This strategy might help you plan and track your goals.

Campaign goals are similar but harder to set. Determine a good campaign ROI.

Remember that cost structure, industry, market demand, etc., affect marketing ROI. Campaigns also affect ROI. Content and PPC campaigns have distinct ROIs.

Thus, marketing strategies must be well-defined while setting campaign goals. Goals must be realistic.

Setting unreasonable marketing team or campaign expectations might severely harm your strategy.

2. Write for your audience.

To succeed in the digital arena, your brand must stand out. To stand out, your marketing strategy relies heavily on content.

Because it floods their social media and inboxes, no one wants sales or product launch emails. Customers wish to value the brand and its personalization to the core.

Thus, your content must be tailored to your audience. Content can be tailored to your intended demographic. Interests, demographics, location, gender, etc., characterize it.

Personalization isn’t everything.

Other content-creation considerations:

Content should add value to your viewers. Create problem-solving content. It would help if you also gave helpful advice through it.

User-centric content Be personable with your audience by sharing product or service content and emailing them periodically.

Ask your audience directly through regular surveys. Regularly survey, poll, Q&A, and webinar your customers. Analyze the data and find common themes to understand their needs better. This will let you personalize content.

Influencer marketing: Work with niche influencers to develop great audience-targeted content. They know what stuff their audiences will like. Creating content with an influencer attracts new customers. Fiji, a famous water brand, promoted its campaign with WeWoreWhat star Danielle Bernstein.

3. Predictive analytics

Predictive analytics helps measure and improve ROI. Machine learning and AI forecast consumer behavior using vast information, models, and algorithms.

Predictive analytics helps marketers identify and prioritize leads to find the most likely customers to convert. It improves client retention and conversion rates by equipping marketers with relevant data to understand customer needs.

It also helps marketers create innovative, effective marketing plans based on consumer behavior. Based on customer value and channel engagement, marketers can prioritize spending.

Cortex predicts audience preferences using AI. It develops high-quality social media content based on data analysis of your audience’s aesthetic preferences.

4. Automate

Marketers are looking for cost-effective marketing automation systems that can handle simple jobs. This may explain why marketing automation technologies are predicted to reach $6.4 billion by 2024.

Automation tools can save photographs, documents, email lists, and other duties. Automation lets you focus on more creative and laborious techniques.

AI chatbots can automate customer support, improving consumer satisfaction.

Dialogflow or Bold360 can create chatbots.

Automation has further advantages:

  • Customer retention boosts income
  • Team accountability
  • Reduce payroll
  • Increase creativity and productivity
  • Target customers across channels with minimal effort.
  • Social media management saves time.

5. Avoid vanity metrics

Be careful whatever parameters you track while measuring campaign progress. Vanity metrics can detract from company goals.

Press release shares, Facebook fans, raw pageviews, registered users, and other marketing vanity metrics rarely correspond with income.

These measurements provide insight into your marketing approach but do not immediately affect ROI. Vanity metrics distract from essential things.

However, you should measure specific valuable metrics. CTR, engagement, reach, and more. By tracking them, you can improve your marketing and build your brand.

The hard-earned money is not something to flush out. We always need assurance about the efforts we put into something. Digital Marketing is continually changing; staying abreast of the latest insights, strategies, and methods is essential. This is why you must consider a free SEO audit and/or think of using eCommerce SEO services to your benefit.

Updating your marketing analytics is vital to becoming a successful marketer in 2022.

Check your measuring sticks every once in a while. These digital marketing ROI measures should be considered if you want to guarantee a long-term fruitful outcome.

Investing in a best ecommerce seo services is a must if you want to stay competitive. In addition, customers are more likely to shop on your eCommerce store with less effort.

When you come to TheCommerceShop for a free eCommerce site audit and a comprehensive strategy to raise your income and, by extension, your return on investment (ROI), you’ll see that marketing is just one component of your business.

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