How Product Reviews Can Impact Your Conversion Rate And What You Can Do About It
Product reviews is one of the essential trust factors in building an ecommerce store. In this Entire Blog, we provide a clear idea of how the product reviews increase conversion rates.
Online retailers are getting more competent at understanding their customers’ shopping preferences.
Intelligent customer analytics tools, optimizing checkout pages, integrating top payment gateways, and more have helped online retailers convert potential customers.
With the industry becoming more customer-centric, online retailers are more focusing on elements like customer/product reviews that can influence customers’ buying decisions.
This is because customers have become savvier and prefer to thoroughly research before they decide to buy any product or service online.
Here are some strong stats to show how product reviews increase conversion rates.
According to MarketingProfs, 85% of customers proceed to buy only after reading online reviews.
Only 1% of customers consider product reviews unimportant during their purchase.
87% of customers check reviews for both online and brick-and-mortar purchases.
72% of online shoppers state that they trust and believe online reviews on the website as much as they trust reviews received from friends & family.
Around 61% of shoppers state that they go through the customer reviews before making the purchase.
63% of shoppers are more likely to buy from websites that display customer reviews.
99.9% of shoppers read customer reviews.
98% of shoppers’ customer reviews are essential for purchase.
And quantity counts, too.
Shoppers visiting web pages with 1-10 customer reviews are 52.2% more likely to buy than those who visit pages without any customer reviews.
50+ reviews for a product can contribute to a 4.6% spike in the particular product’s conversion rate.
Why Do You Need Product Reviews?
Customers form an opinion about a product before they buy from you.
It’s only your product reviews that have the power to change their decisions and also provide a platform to voice their opinions.
Increase reviews on product pages: It builds trust, and your customers feel confident to make repeat purchases from you over a while.
According to Bafzaarvoice, customers relied on and trusted reviews three times more than brand advertising. Product reviews tend to:
Build trust and credibility
When shoppers visit a website, it’s the reviews they look for. Products with sound and more reviews convert significantly better than those with no reviews. It adds trust to the product.
All leading eCommerce giants include limitless ratings and reviews on their websites. Displaying customer feedback enhances the brand’s credibility.
Increases repeat customers
Product reviews increase product conversion rates. Products with positive reviews clearly show that the customers are happy with the product. When customers are satisfied, they are more likely to return or repeat purchases.
When you’re delivering up to your customer’s expectations, the customers fall in love with your product. Creating a strong first impression makes it easy to intrigue them to shop more.
Greatly impact a brand’s reputation.
Product reviews and customer ratings act as social proof of your brand.
By highlighting these testimonials, you can make an impact on the shopper’s purchasing decision.
Positive reviews inspire consumers to buy, increase their confidence in the brand, and foster customer loyalty driving bottom-line growth.
Contributes to SEO
Reviews are highly recommended for SEO to improve rankings by generating fresh and unique content.
High-quality, genuine, positive reviews improve the brand visibility.
It also boosts the chances of shoppers revisiting your site.
By collecting authentic product reviews and ratings, your brand qualifies for a review snippet.
Reviews also contribute to better ranking in local listings & SERPs.
Reduces the possibility of returns
Reviews and ratings help you improve your products based on customer feedback.
Parallelly, product reviews set a standard on product quality. Thus, the consumers set clear customer expectations.
Analyzing customer feedback helps in preventing returns and addressing customer queries.
Ways To Get Customer Reviews for Your Product
Getting customers to review your product – “rate this product” – is a difficult task, but the ROI of each review is enormous. Here’s how you can get your customers to review products:
1. Using Tools To Send Personalized Messages
Personalization is an important factor in getting customers’ attention.
Unlike in the past, you have several tools that can help filter customers based on their purchases and even send them customized emails. This is especially effective while sending post-purchase emails.
Some of the tools also include analytics and reminders that help you segment your customers and remind them to complete their product reviews.
Some of the best tools for this: TargetBay, Review Kick, and Yotpo will help you better manage your review system. These tools allow you to increase customer engagement and improve product conversion rate and traffic to your website.
Finally, take a look at how Amazon automates review emails to their customers to review their past purchases.
Tip: Keep It Simple
Your review email works best when including all these elements, making it less complicated for customers to rate or provide their reviews. Check another example by Mystore, which wants customers to simply rate their product without typing!
2. Using Social Media To Gain Feedback And Reviews
Social media has become the most important platform for customers to express their thoughts about your brand. Many online stores are forced to respond to customers’ concerns and opinions because of the impact it can create on their business.
While this holds true, you can convert social media into a powerful platform to ask customers to review products. The tools mentioned above can also be used to integrate your social media accounts to monitor customer activities.
Using sentiment analysis tools like Facebook Insights, Tweetstats, and Hootsuite, you can measure your customer’s opinions about your product and ask them to vouch for you on your social media page.
Establishing your brand among your customers and easing their buying decisions is important. Setting up a solid review/rating system is the key. Reviews and ratings help you build a strong community for yourself and your customers.
When you make the whole buying process simple and appealing, you convert your traffic into customers. Moreover, you don’t simply lose customers because they’re uninformed or confused about your products.
What makes a good user-generated review?
Try to get customers to write brief reviews on product pages, just like Amazon does.
Detailed reviews are better, but take what you can get. Further, you can also mention how many customers found the review useful. This makes customers confident and less confused and improves comments’ content quality and relevancy.
Likewise, most customers don’t like wasting time writing a comprehensive review. They’d rather be happy if you simply ask them to rate or give your scorecard for the product in your review emails.
How to display reviews?
Make It Visible – Don’t hide your reviews. Make it obvious across all your product pages so that it’s easy for customers to compare or review your products.
Take a look at Kiddicare’s product page. Customers become more confident upon seeing the ratings and reviews attached to each product when they are on your product page. They also have a separate section for viewing top-rated products so that customers don’t have to look for what’s best on their site.
Want to learn how to increase your conversions by getting customers to review/rate your products? Our Magento CRO experts can give you the best possible suggestions!