Why should personalization be a priority in B2B marketing?
B2B brands are quickly reinventing themselves to become more digitized and offer personalized commerce experiences. With the B2B eCommerce market all set to hit over a trillion dollars, it is imperative for B2B firms to put the personal back in personalization.
Taking personalization to its deepest levels can help you have an edge over competitors and stay refreshingly fresh in your customers’ minds.
Informed by customer behaviour and interactions huge B2B brands such as Vodafone and Informatica are moving the needle on their personalization efforts.
You can too.
This eBook explains how you can deliver personalized B2B experiences.