September 17, 2026 | Posted by: Sathish Kumar M

A Problem Now or a Problem Later: Inside the 50/50 Brand and Performance Split

The return on ad spend said to put more money into performance. The team at…

September 10, 2026 | Posted by: Sathish Kumar M

Don’t Replace the Customer With a Shiny Object: A Retail Futurist on Winning Tomorrow’s Shopper

A shopper stands in a Walmart aisle looking at a razor behind plexiglass. No employee…

August 27, 2026 | Posted by: Sathish Kumar M

The Exposure Problem: How Manufacturers Attract and Keep More Women (Growth Files Ep. 19)

Walk a trade show floor twenty years ago and you would find plenty of women…

August 20, 2026 | Posted by: Sathish Kumar M

Return on Education: How Manufacturers Build a Talent Pipeline That Lasts (Growth Files Ep. 18)

A hundred middle schoolers walk into a manufacturing camp. Seven of them have any idea…

| Posted by: Sathish Kumar M

From K to C: What Wall Street Sees in Retail That the Headlines Miss (Growth Files Ep. 17)

Read the retail headlines and you get a consumer in retreat. Sentiment surveys read low,…

August 13, 2026 | Posted by: Sathish Kumar M

The Platinum Hammer: Why Technical Founders Build Things Nobody Buys (Growth Files Ep. 16)

Walk through the US Patent Office archives and you find a museum. Thousands of patents…

August 12, 2026 | Posted by: Sathish Kumar M

B2B Conversion Rate Optimization: The Ultimate Guide for Manufacturers

In manufacturing, digital transformation is no longer optional. Engineers, procurement managers, operations teams, and technical…

August 10, 2026 | Posted by: Sathish Kumar M

Stop Treating Government Like the Weather: Government Affairs for Manufacturers (Growth Files Ep. 15)

Most manufacturers do the math on their suppliers, their customers, their workforce and their capital.…

August 7, 2026 | Posted by: Sathish Kumar M

Before You Make Another Hire: AI Org Design for Manufacturers (Growth Files Ep. 14)

A plant manager opens a requisition for five new hires. The roles were written for…

August 5, 2026 | Posted by: Sathish Kumar M

The “We” Test: How Brands Find the One Ideal Customer Archetype That Drives Growth (Growth Files Ep. 13)

Open your website. Read the first word on the page. If it is your company…