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The Problem

Our client faced problems with their existing server which resulted in reducing the traffic to the website and drastic fall in their profits even after achieving good sales –

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Enhancing Commerce Customer Experience

– A Magento Case Study

About The Client

Our client is a leading eCommerce website selling antique and designer articles for both men and women. They have an average conversion of less than 2%.

20%
Increase In Recovered
Organic Traffic
1%
Increase In
Conversion
$50,00
Recovered

How We found the missing funds?

While we ran the site through a series of tests, we found out that all the payments made by the payment were stuck with PayPal, and were not received by our client at all. That is, whenever a customer made a purchase through PayPal, the payment never reached the vendor, but the order was placed and shipped successfully.

How Did We Do Market Place Customization?

We applied the additional customization patch to display the manufacturing cost, shipping cost and the special price. The patch also helped in displaying a strike through on the manufacturing cost to display the special price at which the customer could buy the product.

How Did We help the client drive more traffic?

The exclusive collection of designer articles made the client maintain a good traffic. However, due to the issues with the server and payment processing, the client found it really hard to convert the traffic. The website on the AWS server was optimized to achieve a better website loading time and increased levels of security.

The Result:

The client had no server downtime or payment issues. The traffic also increased due to the higher page speed. Overall, the client is happy to have a high performing eCommerce website and is to currently looking forward to seek more services to further enhance the conversion.

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