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Our client is a leading eCommerce website selling antique and designer articles for both men and women. They have an average conversion of less than 2%.
20% | Increase In Recovered Organic Traffic |
1% | Increase In Conversion |
$50,00 | Recovered |
While we ran the site through a series of tests, we found out that all the payments made by the payment were stuck with PayPal, and were not received by our client at all. That is, whenever a customer made a purchase through PayPal, the payment never reached the vendor, but the order was placed and shipped successfully.
We applied the additional customization patch to display the manufacturing cost, shipping cost and the special price. The patch also helped in displaying a strike through on the manufacturing cost to display the special price at which the customer could buy the product.
The exclusive collection of designer articles made the client maintain a good traffic. However, due to the issues with the server and payment processing, the client found it really hard to convert the traffic. The website on the AWS server was optimized to achieve a better website loading time and increased levels of security.
The client had no server downtime or payment issues. The traffic also increased due to the higher page speed. Overall, the client is happy to have a high performing eCommerce website and is to currently looking forward to seek more services to further enhance the conversion.